Concept
Launched in Spring 2014, Passport to Park Avenue is a publication created to celebrate the shops, restaurants and local artists on and around Park Avenue in Winter Park, Florida and give readers a guide to this quaint yet distinctive neighborhood. The creative direction was to focus on the interesting business owners, their places of business and their stories through portraiture and editorial styled photography. The layout and design was meant to convey classic elegance with contemporary flair through disciplined minimalism. The product is distributed by placement in over 800 hotel rooms generating exposure to roughly 40,000 users per month.
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Layouts
